In today's digital world, a website is more than just a business card for a company; it is a key tool for communicating with customers, presenting offerings, and achieving business goals. At MMstudio, we believe that a successful website combines attractive design, exceptional user experience, and clear messaging. One of our projects is the development of a website for the company ASCON d.o.o.
The Challenge: Presenting Innovative Agricultural Machinery
Our client, ASCON, is a representative for top agricultural machinery brands such as ARBOS, Goldoni, and Pellenc, with a central focus on innovation and reliability. They presented us with a challenge: how to present this complex and technologically advanced offering online in a way that is simultaneously informative, clear, and attractive to existing and potential customers. They needed a solution that would not only present the products but also emphasize their expertise and reliability.
We approached the project holistically and developed a solution based on four key pillars, with the goal of creating a website.
1. Unique Design and Premium User Experience
First impressions are crucial. Therefore, we designed a unique visual identity that emphasizes the ASCON brand identity. With clear and intuitive navigation, we ensured easy content browsing, allowing visitors to quickly find the information they want. In doing so, we created a premium user experience that guides visitors through the site in a pleasant and efficient manner.
2. Interactivity for Greater Engagement
To make the site more dynamic and interesting, instead of a static image on the landing page, we used a display video. We also added interactive elements such as:
• FAQ section (Frequently Asked Questions): For quick and easy user assistance.
• Counter: Which attractively displays the company's achievements.
• CTA (Call-to-Action) buttons: Which encourage visitors to interact and take the next step.
3. Structured Content by Segments
A complex offering requires clear structure. We organized the content into logical segments that enable a clear presentation of the company's expertise, a detailed description of the product offering, and a transparent display of the service network. A special feature of the website is that it allows multiple different ways of displaying articles. Each product or group of products can be presented in a unique way, allowing the display to be adapted to the specifications of individual articles and better targeting of the audience. With this layout, we achieved easier understanding of the complete offering and the advantages that collaboration with ASCON brings.
4. Easy Contact Through an Inquiry Form
Finally, we ensured a crucial element of every business website – easy contact. The inquiry form allows potential customers to quickly and easily submit inquiries for visits, measurements, or obtain additional information about products, thereby shortening the path from interest to concrete collaboration.
Trust Us with Your Next Project
The success of the ASCON project is just one example that proves our expertise and dedication. With more than 16 years of experience in web presence and digital marketing, we have established ourselves as one of the leading companies in Slovenia. Our team combines knowledge, creativity, and technological excellence, which enables us to create solutions that exceed expectations.
If you are also looking for a reliable partner who will transform your vision into a successful digital story, we are the right address. Our references and satisfied customers are proof that we can handle even the most demanding challenges.
Update:
The website is currently optimized for the Slovenian market. However, the client has informed us that it can now be expanded to the Croatian market, as there has been a growing number of inquiries and increased sales from Slovenian and Croatian region. |
Website Ascon
References