In the digital age, an effective online presence is crucial for all institutions, especially those in the public sector like community health centers. The project illustrates how a strategic approach to design, focused on user experience (UX) and accessibility, can improve the interaction between patients and a healthcare provider.
A health center's website serves as a central information hub and is often the first point of contact for patients. Therefore, the main goal of the project was to create an interface that is functional, intuitive, and accessible to a wide range of users, regardless of their technical skills or potential disabilities.
User Interface (UI) Design: Clarity and Functionality
The visual identity of the zdribnica.si website is based on the principles of clean and structured design. The chosen color palette was designed to support the content and create a professional, yet calming environment. The foundation is a dark blue color, which in color psychology is often associated with trust and reliability—important values for a healthcare institution. Lighter shades of turquoise and coral are used as accents to guide the user's attention to interactive elements like buttons and links.
One of the key design decisions was the use of stylized illustrations instead of photographs. This approach allows for the creation of a consistent and unique visual identity while presenting the various services and activities of the health center in a friendly manner. The illustrations contribute to a more human and less sterile impression, which can reduce user anxiety.
User Experience (UX): Intuitive Information Architecture
A good user experience is built on empathy for the end-user. In the context of healthcare design, this means anticipating patients' needs and ensuring that information is accessible quickly and without unnecessary steps. The information architecture of the zdribnica.si site is therefore designed to be hierarchical and logical.
The main navigation menu provides direct access to key content sections, including individual health clinics, the Health Promotion Center, and administrative information. The most critical information for users is strategically placed in prominent locations. An example is the emergency medical assistance number (112), which is highlighted at the top of every page. Contact details and current announcements are also placed on the homepage, which reduces search time.
Technical Architecture: Reliability and Flexibility
The website is built on a solid foundation using the WordPress content management system. Its widespread use, flexibility, and large developer community make it a leading platform on the market. This choice allows for easy content management by the client and ensures long-term maintainability.
Digital Accessibility: Inclusive Design as a Standard
A special emphasis of the project was on digital accessibility. Ensuring accessibility is not just about meeting legal requirements; it is an ethical commitment to an inclusive society. Statistics show that this area is often neglected; according to the World Health Organization, about 16% of the world's population has some form of disability 1, while a study by WebAIM found that nearly 96% of the top one million websites have accessibility errors 2.
The zdribnica.si website includes a dedicated accessibility toolbar that allows users to customize the content display according to their specific needs.
The functionalities include:
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Text adjustments: Options to increase text size, change letter spacing, line height, and use a dyslexia-friendly font.
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Display adjustments: High-contrast modes, grayscale, color inversion, and highlighting links.
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Reading aids: Tools like a reading mask and a reading line to help focus on the text.
Our Approach
The success of a project like ZDribnica.si is not just about technical execution; it's rooted in a deep, collaborative process.
We take every project seriously, which is why our process begins with a simple but crucial step: listening.
We sit down with our clients to thoroughly discuss their objectives. What are the primary goals of the website? Who is the end-user we want to reach and serve? By understanding these core needs, we can move beyond just building a website and start crafting a tailored digital experience.
This is where our unique in-house expertise comes into play. With team members skilled in psychology, we are able to layer proven principles of
human behavior and cognition onto our design and development work. This, combined with our
extensive experience, allows us to create websites that are not only functional and beautiful but also
resonate with users on a deeper, more intuitive level. This strategic approach ensures that the final product is perfectly adjusted to meet both the client's goals and the end-user's needs.
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